{"id":36880,"date":"2026-01-23T13:13:01","date_gmt":"2026-01-23T10:13:01","guid":{"rendered":"https:\/\/staging.plazacubes.com\/en\/fotomuhabbete-buyurmaz-miydiniz\/"},"modified":"2026-01-23T13:13:01","modified_gmt":"2026-01-23T10:13:01","slug":"fotomuhabbete-buyurmaz-miydiniz","status":"publish","type":"post","link":"https:\/\/new.plazacubes.de\/en\/fotomuhabbete-buyurmaz-miydiniz\/","title":{"rendered":"Fotomuhabbete Buyurmaz M\u0131yd\u0131n\u0131z?"},"content":{"rendered":"

Gen\u00e7lerin Yeni Tutkusu: Snapchat\u00a0<\/strong><\/p>\n

Hepimizin ko\u015fturdu\u011fu, bir \u015feyler yapmaya vakit bulamad\u0131\u011f\u0131m\u0131z h\u0131zl\u0131 bir hayat\u0131n karma\u015fas\u0131 i\u00e7indeyiz. Hi\u00e7bir \u015feye uzun bir s\u00fcre dikkatimizi veremiyoruz. Belki de sabr\u0131m\u0131z yok\u2026 Bu h\u0131za sosyal medya uygulamalar\u0131 bile uyum sa\u011flam\u0131\u015f durumda. Uzun uzun yazd\u0131\u011f\u0131m\u0131z, vakit harcad\u0131\u011f\u0131m\u0131z sosyal medya h\u0131zla yerini anl\u0131k uygulamalara b\u0131rak\u0131r oldu. \u00d6zellikle de gen\u00e7ler aras\u0131nda\u2026<\/p>\n

Snapchat sadece birka\u00e7 saniye i\u00e7in dikkatinizi yakalayan ve \u00e7a\u011f\u0131m\u0131z\u0131n \u201cdikkat\u201d sorununa \u00e7\u00f6z\u00fcm getiren bir uygulama olarak \u00f6zellikle 15-25 ya\u015f grubu aras\u0131nda pop\u00fcler oldu. \u015eu an yakla\u015f\u0131k 30 milyon kullan\u0131c\u0131s\u0131 oldu\u011fu tahmin ediliyor ve her ge\u00e7en g\u00fcn bu say\u0131 art\u0131yor.<\/p>\n

Snapchat\u2019in anlam\u0131 nedir? Snap? Chat? Foto\u011fraf ve muhabbet? Evet tam isabet! Snapchat\u2019in 1990 do\u011fumlu kurucusu Evan Spiegel gen\u00e7lerin art\u0131k foto\u011fraflar arac\u0131l\u0131\u011f\u0131yla konu\u015ftu\u011funu belirtiyor. Gen\u00e7lerin ellerinde ak\u0131ll\u0131 telefonlar\u0131 durmadan resim \u00e7ekmelerinin nedeni bu olmal\u0131! Onlar sohbet etmek i\u00e7in daha \u00f6nceki nesiller gibi bir araya gelmeye ihtiya\u00e7 duymadan anl\u0131k foto\u011fraflar\u0131n\u0131 veya videolar\u0131n\u0131 Snapchat \u00fczerinde yay\u0131nlayarak o an ne yapt\u0131klar\u0131n\u0131, daha sonra ne yapmak istediklerini, g\u00fcnlerinin nas\u0131l ge\u00e7ti\u011fini istedikleri arkada\u015flar\u0131 ile payla\u015f\u0131yorlar. Ve bu payla\u015f\u0131m en fazla 10 saniye sonra kendi kendini siliyor. Sanki hi\u00e7 yay\u0131nlanmam\u0131\u015f gibi\u2026 Ayn\u0131 logosundaki hayalet gibi bir var bir yok.<\/p>\n

Bir an i\u00e7in size sa\u00e7ma gelebilecek bu fikrin, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda size \u00e7ok b\u00fcy\u00fck pazarlama avantajlar\u0131 sa\u011flayaca\u011f\u0131n\u0131, markan\u0131z i\u00e7in \u00e7ok iyi bir f\u0131rsat oldu\u011funu s\u00f6ylesek? Snap\u2019ler (yay\u0131nlanan foto\u011fraf ya da videolar) markan\u0131z\u0131n pazarlamas\u0131 i\u00e7in \u00e7o\u011funlukla Facebook \u00fczerindeki payla\u015f\u0131mlarla hemen hemen ayn\u0131 ve ayn\u0131 etkiye sahipler.<\/p>\n

\"yarat\u0131c\u0131<\/a><\/p>\n

B\u0130R MARKA OLARAK SNAPCHAT\u2019I KULLANMAK\u2026<\/strong><\/p>\n

Ba\u015far\u0131l\u0131 bir Snapchat pazarlama program\u0131 i\u00e7in ak\u0131ll\u0131 bir telefon, bir e-mail adresi, \u015fifre ve kullan\u0131c\u0131 ad\u0131na ihtiyac\u0131n\u0131z var\u2026<\/p>\n

\u0130\u015fe ABC\u2019sinden ba\u015flamak istiyoruz.<\/p>\n

E-mail adresinizi sadece Snapchat i\u00e7in kullanmal\u0131s\u0131n\u0131z. snapchat@websiteadresiniz.com gibi bir e-posta adresi olabilir. Ama k\u00fc\u00e7\u00fck bir i\u015fletmeyseniz ki\u015fisel bir e-posta adresi kullanman\u0131zda bir sak\u0131nca yok. G\u00fc\u00e7l\u00fc bir \u015fifrenin \u00f6nemini sadece hat\u0131rlatmak istiyoruz. \u015eirket Snapchat hesab\u0131n\u0131za ba\u015fkalar\u0131n\u0131n giri\u015f yaparak markan\u0131z ad\u0131na yay\u0131n yapmas\u0131n\u0131 istemiyorsan\u0131z\u2026 Kullan\u0131c\u0131 ad\u0131n\u0131z\u0131 se\u00e7erken de \u00e7ok dikkatli olmal\u0131s\u0131n\u0131z. \u00c7\u00fcnk\u00fc takip\u00e7ileriniz sizi @kullan\u0131c\u0131ad\u0131 \u015feklinde g\u00f6recekler. Markan\u0131z\u0131 ya da onunla ili\u015fkili bir ismi kullanman\u0131z\u0131 tavsiye ederiz. Markan\u0131z\u0131n kulland\u0131\u011f\u0131 ba\u015fka bir sosyal medya hesab\u0131 varsa Snapchat kullan\u0131c\u0131 ad\u0131n\u0131z\u0131n m\u00fcmk\u00fcnse bununla uyumlu ve\/veya ayn\u0131 olmas\u0131n\u0131 \u00f6neririz.<\/p>\n

Snapchat veya ba\u015fka bir sosyal medya uygulamas\u0131 i\u00e7in bireysel bir kullan\u0131c\u0131dan farkl\u0131 olarak \u201cayarlar\u201d\u0131n\u0131z da \u00e7ok \u00f6nemli. Yay\u0131nlad\u0131klar\u0131n\u0131z\u0131 \u201cherkes\u201din g\u00f6rmesinde fayda var. Gizlilik ayarlar\u0131n\u0131zda HERKES se\u00e7ene\u011fi se\u00e7ili olmal\u0131. Neden? Snapchat hesab\u0131n\u0131z\u0131 takip eden herkesi markan\u0131z geri takip edemeyece\u011fine g\u00f6re ayarlar\u0131n\u0131zda yay\u0131nlad\u0131klar\u0131n\u0131z\u0131 g\u00f6rebilecek ki\u015filer olarak \u201carkada\u015f\u201d se\u00e7ene\u011fi i\u015faretli kal\u0131rsa yay\u0131nlad\u0131klar\u0131n\u0131z\u0131 sadece sizin takip etti\u011finiz ki\u015filer yani arkada\u015flar\u0131n\u0131z g\u00f6recektir.<\/p>\n

Bu k\u0131sa hat\u0131rlatma sonras\u0131nda k\u0131saca nas\u0131l Snap g\u00f6nderildi\u011finden bahsetmek istiyoruz. Snapchat\u2019de markan\u0131z\u0131 takip edenlerle 2 farkl\u0131 t\u00fcrde i\u00e7erik payla\u015fabilirsiniz:<\/p>\n

\u2022\u00a0\u00a0 \u00a0Resim
\n\u2022\u00a0\u00a0 \u00a0Video (8-10 saniye uzunlu\u011funda)<\/p>\n

\"yarat\u0131c\u0131<\/p>\n

Resim veya video \u00e7ektikten sonra yapman\u0131z gereken yay\u0131nlad\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin ne kadar s\u00fcre g\u00f6r\u00fclebilece\u011fini se\u00e7ip (en fazla 10 saniye), dilerseniz resim veya video \u00fczerine farkl\u0131 renk ve karakterler kullanarak metin ekleyebilirsiniz.<\/p>\n

Son 10 y\u0131l i\u00e7inde dikkatimizi toparlama s\u00fcremiz 12 dakikadan 5 dakikalara kadar d\u00fc\u015ft\u00fc. %25\u2019imiz yak\u0131n arkada\u015f ve akrabalar\u0131n\u0131n detay bilgilerini hat\u0131rlamaz oldu. Dikkatimizi toparlayamazken k\u0131sac\u0131k yay\u0131nlar pazarlama i\u00e7in birer \u00e7\u00f6z\u00fcm olmaya ba\u015flad\u0131.<\/p>\n

\u0130\u015fte bu y\u00fczden \u00f6nerimiz i\u00e7eri\u011fin g\u00f6r\u00fclebilme s\u00fcresini m\u00fcmk\u00fcn oldu\u011funca k\u0131sa tutman\u0131z. Onu g\u00f6rebilmek i\u00e7in takip\u00e7ileriniz ne kadar yo\u011funla\u015f\u0131rsa hat\u0131rlanmas\u0131 da o kadar y\u00fcksek olacakt\u0131r.
\nResim veya videolar\u0131n\u0131z\u0131 tek tek yay\u0131nlamak yerine onlar\u0131 \u201cstory\u201d b\u00f6l\u00fcm\u00fcnde yay\u0131nlay\u0131p markan\u0131z i\u00e7in bir hikaye yaratabilirsiniz. Bunlar 24 saat s\u00fcreyle g\u00f6r\u00fclebilir i\u00e7eriklerdir ve bu s\u00fcre zarf\u0131nda tekrar tekrar izlenebilirler. 24 saat doldu\u011funda ise hikayeniz de silinecek\u2026<\/p>\n

G\u00d6RSEL ANLATIM,\u00a0S\u00d6ZEL VE YAZILI ANLATIMA KAR\u015eI!<\/strong><\/p>\n

Pazarlamada g\u00f6rsel anlat\u0131m\u0131n de\u011feri tart\u0131\u015f\u0131lamaz. Asl\u0131nda ileti\u015fimin %93\u2019\u00fc s\u00f6zel de\u011fil. 3M \u015eirketi\u2019nin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re g\u00f6rsel anlat\u0131m metine g\u00f6re 60.000 kat daha h\u0131zl\u0131 anla\u015f\u0131l\u0131yor. G\u00f6rd\u00fcklerimiz durumu daha iyi anlamam\u0131za, duygular\u0131m\u0131z\u0131 yorumlayabilmemize, sonu\u00e7 olarak markalar\u0131n daha h\u0131zl\u0131 ve etkili mesajlar iletmelerine yard\u0131mc\u0131 oluyor\u2026 Yani snapchat ne i\u015fe yarar<\/strong><\/u> sorusunun cevab\u0131: \u201chedef kitlenizi g\u00f6stere g\u00f6stere y\u00fcre\u011finden vurmaya yarar!\u201d<\/p>\n

\"yarat\u0131c\u0131<\/p>\n

PAZARLAMA ARACI OLARAK SNAPCHAT<\/strong><\/p>\n

Markan\u0131z i\u00e7in neden mi Snapchat kullanmal\u0131s\u0131n\u0131z? \u00d6zellikle markan\u0131z\u0131n hedef kitlesi 15-25 ya\u015f grubu aras\u0131ndaysa onlar art\u0131k Snapchat\u2019de de ondan\u2026 Peki Snapchat nas\u0131l kullan\u0131lmal\u0131?\u00a0<\/u><\/strong><\/p>\n

\u2022\u00a0\u00a0 \u00a0Markan\u0131zla ili\u015fkili, \u00f6zellikle interaktif i\u00e7erikler olu\u015fturun.
\n\u2022\u00a0\u00a0 \u00a0Perde arkas\u0131 i\u00e7erikler de payla\u015f\u0131n. \u00c7\u00fcnk\u00fc kullan\u0131c\u0131lar\u0131n\u0131z neyin nas\u0131l ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 merak ediyorlar.
\n\u2022\u00a0\u00a0 \u00a0Promosyonlar\u0131n\u0131z\u0131 duyurun. K\u0131sa s\u00fcreli promosyonlar d\u00fczenleyin, geri d\u00f6n\u00fc\u015f\u00fcn\u00fc takip edin\u2026
\n\u2022\u00a0\u00a0 \u00a0Snapchat hikayeleri (Story) yarat\u0131n: Fabrika turu att\u0131r\u0131n, defileye haz\u0131rl\u0131klar\u0131 yay\u0131nlay\u0131n, \u00e7ikolata \u00fcretimini \u00e7ekin, reklam \u00e7ekimini yay\u0131nlay\u0131n, vb\u2026
\n\u2022\u00a0\u00a0 \u00a0Ekran resminizin kullan\u0131lmas\u0131n\u0131 te\u015fvik edin. B\u00f6ylece takip\u00e7ileriniz yay\u0131nlad\u0131\u011f\u0131n\u0131z (ve silinen) i\u00e7eri\u011finizi ba\u015fkalar\u0131 ile payla\u015facak. Onlar da ba\u015fkalar\u0131yla payla\u015facak\u2026 Bu Snapchat\u2019in i\u00e7eri\u011finizi yok ettirmeyen bir \u00f6zelli\u011fi. \u00dcstelik siz de kimin ekran resminizi ald\u0131\u011f\u0131n\u0131 g\u00f6rebiliyorsunuz. Takip\u00e7ilerinizi ekran resminizi payla\u015fmaya te\u015fvik ederek, di\u011fer sosyal medya uygulamalar\u0131nda bu resimleri payla\u015f\u0131lmas\u0131n\u0131 sa\u011flayarak kampanyalar d\u00fczenleyebilirsiniz.<\/p>\n

G\u00f6rsel Pazarlama g\u00fcn\u00fcm\u00fcz\u00fcn ka\u00e7\u0131n\u0131lmaz bir ger\u00e7e\u011fi. De\u011fer katan i\u00e7erikler payla\u015ft\u0131\u011f\u0131n\u0131z s\u00fcrece takip\u00e7ileriniz payla\u015ft\u0131\u011f\u0131n\u0131z her i\u00e7eri\u011fi a\u00e7acak ve payla\u015facakt\u0131r. Yeter ki marka kullan\u0131c\u0131lar\u0131n\u0131z\u0131n, takip\u00e7ilerinizin beklentilerini, ilgi alanlar\u0131n\u0131 do\u011fru anlay\u0131n. B\u00f6ylece onlara Snapchat \u00fczerinden harika bir marka deneyimi ya\u015fatabilirsiniz\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Gen\u00e7lerin Yeni Tutkusu: Snapchat\u00a0 Hepimizin ko\u015fturdu\u011fu, bir \u015feyler yapmaya vakit bulamad\u0131\u011f\u0131m\u0131z h\u0131zl\u0131 bir hayat\u0131n karma\u015fas\u0131 i\u00e7indeyiz. Hi\u00e7bir \u015feye uzun bir […]<\/p>\n","protected":false},"author":1,"featured_media":36631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-36880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ofis-hayatina-dair"],"yoast_head":"\nFotomuhabbete Buyurmaz M\u0131yd\u0131n\u0131z? - Plazacubes | DE - EN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fotomuhabbete Buyurmaz M\u0131yd\u0131n\u0131z? - Plazacubes | DE - EN\" \/>\n<meta property=\"og:description\" content=\"Gen\u00e7lerin Yeni Tutkusu: Snapchat\u00a0 Hepimizin ko\u015fturdu\u011fu, bir \u015feyler yapmaya vakit bulamad\u0131\u011f\u0131m\u0131z h\u0131zl\u0131 bir hayat\u0131n karma\u015fas\u0131 i\u00e7indeyiz. 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