{"id":36897,"date":"2026-01-23T13:13:05","date_gmt":"2026-01-23T10:13:05","guid":{"rendered":"https:\/\/staging.plazacubes.com\/en\/sosyal-medya\/"},"modified":"2026-01-23T13:13:05","modified_gmt":"2026-01-23T10:13:05","slug":"sosyal-medya","status":"publish","type":"post","link":"https:\/\/new.plazacubes.de\/en\/sosyal-medya\/","title":{"rendered":"Sosyal Medya"},"content":{"rendered":"

Sadece 60 Saniye…<\/strong><\/p>\n

Evet 60 saniye\u2026 Sadece 60 saniyede i\u015finiz ters y\u00fcz, hayat\u0131n\u0131z alt \u00fcst olabilir\u2026 Ya da 60 saniye sonras\u0131nda milyonlar\u0131n kalbini kazanabilir, deyim yerindeyse \u201ci\u015finizi patlatabilirsiniz\u201d.<\/p>\n

2014 y\u0131l\u0131 sosyal medya kullan\u0131mlar\u0131 i\u00e7in haz\u0131rlanan bir infografi\u011fe g\u00f6re:<\/p>\n

\"1<\/p>\n

Burada sosyal medya ara\u00e7lar\u0131n\u0131n sadece bir b\u00f6l\u00fcm\u00fc yer al\u0131yor. Sadece saniyelik etkile\u015fimden s\u00f6z ediyorum. Liste uzay\u0131p gidiyor.
\nSadece 1 dakika, sadece 60 saniye\u2026 Bunun g\u00fcn\u00fcn sonunda, ay\u0131n sonunda, y\u0131l\u0131n sonunda nereye vard\u0131\u011f\u0131n\u0131 hesaplasak s\u0131f\u0131rlar\u0131 yaz yaz bitmez\u2026 Dakikada at\u0131lan tweet say\u0131s\u0131na g\u00f6re 1 y\u0131l i\u00e7inde at\u0131lan tweet say\u0131s\u0131n\u0131 hesaplad\u0131\u011f\u0131n\u0131zda \u00e7\u0131kan rakam\u2026 Katrilyon mu o?<\/p>\n

145.591.200.000.000.000<\/p>\n

Sosyal medya karma\u015f\u0131k geliyor, neyin ne oldu\u011funu, farklar\u0131n\u0131, hangi sosyal medya arac\u0131n\u0131 kullanman\u0131z gerekti\u011fine karar veremiyorsan\u0131z, yukar\u0131daki verilerin size neler s\u00f6yledi\u011fini basit bir \u015fekilde anlatan ba\u015fka bir infografik:<\/p>\n

\"C\u00fcmlelerle<\/p>\n

\u015eimdiye kadar sosyal medyaya s\u0131rt\u0131n\u0131z\u0131 d\u00f6nd\u00fcyseniz, art\u0131k bu ger\u00e7ekle y\u00fczle\u015fme vakti: Tek bir t\u0131klama ile ya sizin markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artacak ya da rakiplerinizin\u2026 Maalesef bu kadar vahim! Klasik pazarlama y\u00f6ntemleri kullanarak belki de 3 saniyede kazand\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz o m\u00fc\u015fteriler, tek bir t\u0131kla bir de bakm\u0131\u015fs\u0131n\u0131z rakibinizin sad\u0131k bir m\u00fc\u015fterisi oluvermi\u015f.<\/p>\n

Bundan sonra yolda, yemekte, kafede, parkta, dolmu\u015fta\u2026 Yan\u0131n\u0131zda biri ak\u0131ll\u0131 telefonuyla u\u011fra\u015f\u0131rken bunlar\u0131 iyi d\u00fc\u015f\u00fcn\u00fcn\u2026 Ya bu sanal d\u00fcnyay\u0131 anlayacak, sanal verileri do\u011fru yorumlayacak ve rakiplerinizi geride b\u0131rakacaks\u0131n\u0131z ya da sonunda pi\u015fman olacaks\u0131n\u0131z\u2026 \u00c7\u00fcnk\u00fc sosyal medyay\u0131 g\u00f6rmezden gelir ya da etkili bir \u015fekilde kullanmazsan\u0131z, oyun d\u0131\u015f\u0131 kal\u0131rs\u0131n\u0131z. Geleneksel pazarlamay\u0131 bir kenara atman\u0131z\u0131 kesinlikle \u00f6nermiyorum. Onun yaratt\u0131\u011f\u0131 etki ve ya\u015fatt\u0131\u011f\u0131 deneyim tart\u0131\u015f\u0131lmaz. Ama sosyal medya d\u0131\u015f\u0131nda kal\u0131p pazarlama plan\u0131n\u0131z\u0131 yar\u0131m b\u0131rakmay\u0131n diyorum.<\/p>\n

Sosyal medyay\u0131 kullanmak yeterli de\u011fil. Orada olu\u015fan ham veriyi de do\u011fru yorumlamak \u00f6nemli. Binlerce ki\u015fi sayfan\u0131z\u0131 be\u011fenmi\u015f, i\u00e7eriklerinizi payla\u015fanlar var, yorum yapanlar var\u2026 Evet ama bu ne demek? Yine d\u00f6n\u00fcp dola\u015f\u0131p geldik \u201ckim, kiminle, nerede, ne zaman, ne yapm\u0131\u015f, neden yapm\u0131\u015f, kim g\u00f6rm\u00fc\u015f, ne demi\u015f\u201d sorular\u0131n\u0131n cevaplar\u0131na\u2026 \u0130\u015fte bu cevaplarda markan\u0131zla, \u00fcr\u00fcnlerinizle ilgili birebir kullan\u0131c\u0131lar\u0131n ya da kullan\u0131c\u0131 adaylar\u0131n\u0131n d\u00fc\u015f\u00fcnceleri, onu kullanmayanlar\u0131n nedenleri, kullanabilecekleri nas\u0131l kendi m\u00fc\u015fteriniz yapabilece\u011finizin ipu\u00e7lar\u0131 sakl\u0131. Evet m\u00fc\u015fteri velinimettir. E\u011fer onu nas\u0131l mutlu edece\u011finizi bilirseniz kalk\u0131p Fizan\u2019dan sizin markan\u0131z i\u00e7in gelir. Yeter ki ne istedi\u011fini, neye ihtiyac\u0131 oldu\u011funu, ne hissetti\u011fini bilin. Bunca rakam, bunca veri\u2026 Ba\u015f edemem derseniz bunu sizin i\u00e7in yorumlayacak \u015firketler ile \u00e7al\u0131\u015fabilirsiniz.<\/p>\n

\u201cGer\u00e7ek de\u011ferini bilir ve do\u011fru yorumlarsan\u0131z veri, \u015firketinizin sahip oldu\u011fu en \u00f6nemli varl\u0131kt\u0131r.\u201d<\/b><\/p>\n

Sevilen, tercih edilen marka olmak, do\u011fru mesaj\u0131, do\u011fru ki\u015fiye, do\u011fru \u015fekilde, do\u011fru yerde ve do\u011fru zamanda iletmek\u2026 Hepsi, bir de sosyal medyada etkili bir \u015fekilde var olman\u0131zdan, ard\u0131ndan elde etti\u011finiz verileri do\u011fru yorumlamaktan ge\u00e7iyor. \u00c7\u00fcnk\u00fc g\u00fcn\u00fcn sonunda t\u00fcketici kulland\u0131\u011f\u0131 her bir \u00fcr\u00fcnden ya da ald\u0131\u011f\u0131 her bir hizmetten \u201cdaha iyi bir deneyim\u201d ya\u015famay\u0131 bekliyor.<\/p>\n

Di\u011fer t\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n yan\u0131 s\u0131ra sosyal medyaya da kulak verin derim\u2026 Oradaki f\u0131s\u0131lt\u0131lar\u0131n sizi nereye g\u00f6t\u00fcrebilece\u011fini tahmin bile edemezsiniz\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Sadece 60 Saniye… Evet 60 saniye\u2026 Sadece 60 saniyede i\u015finiz ters y\u00fcz, hayat\u0131n\u0131z alt \u00fcst olabilir\u2026 Ya da 60 saniye […]<\/p>\n","protected":false},"author":1,"featured_media":36665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-36897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ofis-hayatina-dair"],"yoast_head":"\nSosyal Medya - 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