{"id":37434,"date":"2026-01-23T13:14:51","date_gmt":"2026-01-23T10:14:51","guid":{"rendered":"https:\/\/staging.plazacubes.com\/en\/infografiklerin-gucu-adina-guuuc-sizde-artik\/"},"modified":"2026-01-23T13:14:51","modified_gmt":"2026-01-23T10:14:51","slug":"infografiklerin-gucu-adina-guuuc-sizde-artik","status":"publish","type":"post","link":"https:\/\/new.plazacubes.de\/en\/infografiklerin-gucu-adina-guuuc-sizde-artik\/","title":{"rendered":"\u0130nfografiklerin G\u00fcc\u00fc Ad\u0131na! G\u00fc\u00fc\u00fc\u00e7 Sizde Art\u0131k!"},"content":{"rendered":"<p><span style=\"font-size: medium;\">S\u00fcrekli bir yerlere yeti\u015fme tela\u015f\u0131yla ko\u015fu\u015fturdu\u011fumuz, 1 dakikan\u0131n bile de\u011ferli oldu\u011fu g\u00fcn\u00fcm\u00fczde, bilgiyi en kolay yoldan, en h\u0131zl\u0131 bi\u00e7imde ve en derli toplu haliyle almak hepimizin arzusu. Hal b\u00f6yle olunca g\u00f6rsel \u00f6zetler ya da bilgi grafikleri olarak tan\u0131mlayabilece\u011fimiz infografiklerin \u00f6nlenemez y\u00fckseli\u015fi pek \u015fa\u015f\u0131rt\u0131c\u0131 olmasa gerek.<\/span><\/p>\n<p><span style=\"font-size: medium;\">\u0130\u00e7erik pazarlamas\u0131 denildi\u011finde akla ilk \u00f6nce yaz\u0131l\u0131 i\u00e7erikler gelse de resim, yaz\u0131 ve anlat\u0131lan\u0131n kan\u0131t\u0131 bir araya geldi\u011finde, anlat\u0131lmak istenen daha vurucu, ilgi \u00e7ekici ve inand\u0131r\u0131c\u0131 \u015fekilde, adeta bir hap bi\u00e7iminde hedef kitleye sunulabiliyor.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Infografiklerin tarih\u00e7esi asl\u0131nda ilk insanlara kadar uzan\u0131yor. Hen\u00fcz yaz\u0131 bulunmam\u0131\u015fken, ma\u011fara duvarlar\u0131na yap\u0131lan resimlerin infografiklerin atas\u0131 oldu\u011funu biliyor muydunuz? Sonras\u0131nda da haritalarda, bilgi kitap\u00e7\u0131klar\u0131nda, sunumlarda hep destekleyici unsur olarak kullan\u0131lmaya devam edildi, ediliyor. Hatta 1972 y\u0131l\u0131nda uzaya f\u0131rlat\u0131lan Pioneer 10 sondas\u0131nda, uzayl\u0131larla kar\u015f\u0131la\u015f\u0131lmas\u0131 durumunda, onlara d\u00fcnya hakk\u0131nda bilgi verecek bir \u201cPioneer Plaque\u201d ad\u0131nda bir plaka haz\u0131rlanm\u0131\u015ft\u0131. Bu bilgiler, uzayl\u0131lar\u0131n anlayabilmesi i\u00e7in do\u011fal olarak yaz\u0131l\u0131 de\u011fil, bilgi grafi\u011fi \u015feklindeydi. Basitle\u015ftirilmi\u015f kad\u0131n ve erkek sil\u00fcetine, g\u00fcne\u015f sisteminin basitle\u015ftirilmi\u015f bir anlat\u0131m\u0131na ve g\u00fcne\u015fin yerini okla g\u00f6steren bir haritaya yer verilmi\u015fti. Ger\u00e7i uzayl\u0131larla kar\u015f\u0131la\u015f\u0131lmad\u0131 (ya da biz \u00f6yle san\u0131yoruz), ama kar\u015f\u0131la\u015f\u0131lsayd\u0131 a\u015fa\u011f\u0131daki bilgi grafi\u011finin \u201cSelam Uzayl\u0131 biz dostuz\u201d yazmaktan \u00e7ok daha fazla \u015fey anlataca\u011f\u0131 kesin.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23992\" src=\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/pionpioneer-plaque-uzaylilarla-karsilasilmasi-durumunda-yapilacaklareer-plaque-uzaylilarla-karsilasilmasi-durumunda-yapilacaklar.png\" alt=\"pionpioneer plaque - uzayl\u0131larla kar\u015f\u0131la\u015f\u0131lmas\u0131 durumunda yap\u0131lacaklareer plaque - uzayl\u0131larla kar\u015f\u0131la\u015f\u0131lmas\u0131 durumunda yap\u0131lacaklar\" width=\"547\" height=\"427\" \/><\/p>\n<p><span style=\"font-size: medium;\">Birden fazla kaynaktan al\u0131nt\u0131 yapan ve bir\u00e7ok ara\u015ft\u0131rma kaynakl\u0131 bilgi i\u00e7eren infografikler ise 2005 y\u0131l\u0131 sonras\u0131nda sosyal medya sitelerinde ve pazarlaman\u0131n yeni unsuru olarak bolca kullan\u0131lmaya ba\u015fland\u0131, giderek de kullan\u0131m\u0131 yayg\u0131nla\u015f\u0131yor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23994\" src=\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/mcdonalds-hamburgers-drive-thru-gorseli.jpg\" alt=\"mcdonalds hamburgers drive-thru g\u00f6rseli\" width=\"550\" height=\"413\" \/><\/p>\n<p><span style=\"font-size: medium;\">\u00d6rne\u011fin, Mc Donald\u2019s arabaya servis hizmeti verdi\u011fi bu restoran\u0131n\u0131n giri\u015fine logosu \u015feklinde yapt\u0131\u011f\u0131 kap\u0131 \u00fczerinde verdi\u011fi bir istatistiki bilgiyle: <\/span><span style=\"font-size: medium;\"><i>\u201cSiz fast food i\u00e7in ne derseniz deyin. Ben 247 milyar\u0131n \u00fczerinde ki\u015fiye hizmet veriyorum\u201d <\/i><\/span><span style=\"font-size: medium;\">mesaj\u0131 vererek, g\u00fcc\u00fcne vurgu yap\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Ne demi\u015ftik? \u0130nfografiklerin g\u00fcc\u00fc ad\u0131na! G\u00fc\u00fc\u00fc\u00fc\u00e7 siz de art\u0131k! Neden mi? \u00c7\u00fcnk\u00fc infografik (ben demiyorum, ara\u015ft\u0131rma sonu\u00e7lar\u0131 diyor);<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Konu hakk\u0131nda uzman g\u00f6r\u00fc\u015f\u00fc sunar. Bu sebeple ikna edicidir.<\/span><\/li>\n<li><span style=\"font-size: medium;\">G\u00f6rsellik i\u00e7erdi\u011fi i\u00e7in, yaz\u0131ya g\u00f6re daha dikkat \u00e7ekicidir.<\/span><\/li>\n<li><span style=\"font-size: medium;\">\u0130statistiki sonucun kolay kavranmas\u0131n\u0131 sa\u011flar. Yani daha kolay anla\u015f\u0131l\u0131r. Ak\u0131lda kal\u0131r.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Beynimize giren bilginin %90\u2019\u0131n\u0131n g\u00f6rsel bilgi oldu\u011fu ger\u00e7e\u011finden hareketle, etkisi kan\u0131tlanm\u0131\u015ft\u0131r.<\/span><\/li>\n<li><span style=\"font-size: medium;\">Viral olarak yay\u0131lmas\u0131 \u00e7ok muhtemeldir. Bu da marka bilinirli\u011finizin artmas\u0131 anlam\u0131na gelecektir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">\u00d6nce \u00e7ok basit bir \u00f6rnek vermek istiyorum. B\u00f6lmeyle ilk kez ta\u015f\u0131nan bir ilkokul \u00f6\u011frencisi sizce hangisini akl\u0131nda tutar?<\/span><\/p>\n<p><span style=\"font-size: medium;\">D\u00fc\u015f\u00fcn\u00fcn bir kez \u00fcr\u00fcn ya da hizmetinizin, markan\u0131z\u0131n fark\u0131n\u0131 bu kadar net ortaya koyabilmek\u2026 Sosyal medyada payla\u015f\u0131m rekorlar\u0131 k\u0131rmak. T\u00fcketicinizin akl\u0131nda yer etmek. Konu\u015fulmak. Kulaktan kula\u011fa, a\u011f\u0131zdan a\u011f\u0131za yay\u0131lmak\u2026 Paha bi\u00e7ilemez! \u00d6yle de\u011fil mi?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23996\" src=\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/bolme-islemi.png\" alt=\"b\u00f6lme i\u015flemi\" width=\"204\" height=\"144\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23998\" src=\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/kolay-anlasilir-bolme-islemi-gorseli.jpg\" alt=\"kolay anla\u015f\u0131l\u0131r b\u00f6lme i\u015flemi g\u00f6rseli\" width=\"313\" height=\"213\" \/><\/p>\n<p><span style=\"font-size: medium;\">Peki her bilgiyi infografik olarak verebilir misiniz? Ne diyorsunuz? Tabi ki, halen klasik y\u00f6ntemler kullanmay\u0131 gerektiren durumlar var. \u00d6yleyse infografik kullan\u0131p kullanmamaya nas\u0131l karar vereceksiniz? \u0130kna edici, etkili olmak i\u00e7in infografi\u011fin fendi klasik pazarlamay\u0131 nas\u0131l yenecek? \u00d6ncelikle<\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\">Ortada savunulacak bir fikir ve bunu destekleyen veriler olmal\u0131<\/span><\/li>\n<li><span style=\"font-size: medium;\">Al\u0131nt\u0131 yapt\u0131\u011f\u0131n\u0131z kaynak mutlaka referans olarak infografikte yer almal\u0131<\/span><\/li>\n<li><span style=\"font-size: medium;\">\u0130nsanlar\u0131n be\u011fenip, faydal\u0131 bulup payla\u015fmas\u0131 ya da t\u00fcketici karar\u0131n\u0131 bu bilgi \u0131\u015f\u0131\u011f\u0131nda vermesi i\u00e7in grafik tasar\u0131m\u0131 ilgi \u00e7ekici ve anla\u015f\u0131l\u0131r olmal\u0131.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">Ben infografiklerimi kendim hallederim diyorsan\u0131z i\u015fte size infografik haz\u0131rlaman\u0131z destek veren 3 aplikasyon. <a href=\"http:\/\/www.geekinsider.com\/review-the-three-best-free-online-infographic-generators\/\" data-cke-saved-href=\"http:\/\/www.geekinsider.com\/review-the-three-best-free-online-infographic-generators\/\">T\u0131klay\u0131n<\/a> yeter.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Ama vaktinizi infografik haz\u0131rlamaya harcamak istemiyorsan\u0131z her zaman profesyonel destek alabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: medium;\">Bu kadar uzun uzun anlatt\u0131m, sizi infografiklerin ne kadar \u00f6nemli ve etkili oldu\u011funa ikna etmek i\u00e7in bir dolu sat\u0131r yazd\u0131m. Halbuki bunu bir infografikle, sizin bu kadar vaktinizi almadan da yapabilirdim<\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24000\" src=\"https:\/\/www.plazacubes.com\/wp-content\/uploads\/sites\/2\/2017\/07\/infografiklerin-ise-yaradigini-gosteren-6-sebep.png\" alt=\"infografiklerin i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6steren 6 sebep\" width=\"385\" height=\"446\" \/><\/p>\n<p><span style=\"font-size: medium;\">Eeee, hala duruyor musunuz?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00fcrekli bir yerlere yeti\u015fme tela\u015f\u0131yla ko\u015fu\u015fturdu\u011fumuz, 1 dakikan\u0131n bile de\u011ferli oldu\u011fu g\u00fcn\u00fcm\u00fczde, bilgiyi en kolay yoldan, en h\u0131zl\u0131 bi\u00e7imde ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-37434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ofis-hayatina-dair"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130nfografiklerin G\u00fcc\u00fc Ad\u0131na! 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