{"id":38017,"date":"2026-01-23T13:18:46","date_gmt":"2026-01-23T10:18:46","guid":{"rendered":"https:\/\/staging.plazacubes.com\/en\/bilmeniz-gereken-dijital-pazarlama-terimleri\/"},"modified":"2026-01-23T13:18:46","modified_gmt":"2026-01-23T10:18:46","slug":"bilmeniz-gereken-dijital-pazarlama-terimleri","status":"publish","type":"post","link":"https:\/\/new.plazacubes.de\/en\/bilmeniz-gereken-dijital-pazarlama-terimleri\/","title":{"rendered":"Bilmeniz Gereken Dijital Pazarlama Terimleri"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Bilmeniz Gereken Dijital Pazarlama Terimleri<\/h2>\n

Bilmeniz Gereken Dijital Pazarlama Terimleri yaz\u0131m\u0131z\u0131 sonuna kadar okumal\u0131s\u0131n\u0131z! \u00c7\u00fcnk\u00fc dijital d\u00fcnya, TBM (t\u0131klama ba\u015f\u0131 maliyet), TO (t\u0131klama oran\u0131), KPI (anahtar performans g\u00f6stergesi) ve bir\u00e7ok pazarlama terimleri i\u00e7eriyor.<\/p>\n

Peki s\u00fcrekli duydu\u011fumuz, art\u0131k a\u015fina oldu\u011fumuz bu k\u0131saltmalar tam olarak neyi ifade ediyor?<\/p>\n

Dijital pazarlama<\/strong>, arama motoru optimizasyonu, sosyal medya pazarlamas\u0131 ve e-posta pazarlamas\u0131 dahil her t\u00fcrl\u00fc \u00e7evrimi\u00e7i pazarlamay\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lan bir terimdir. Gelin g\u00fcncel dijital pazarlama terimleri nelerdir detayl\u0131ca inceleyelim.<\/p>\n

En \u00c7ok Kullan\u0131lan Dijital Pazarlama Terimleri<\/h3>\n

1. KPI – Anahtar Performans G\u00f6stergesi<\/strong><\/h4>\n

KPI\u2019lar t\u00fcm pazarlama t\u00fcrlerinde uygulanabilir. \u0130\u015fletmeler, kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in KPI kullan\u0131r. KPI’n\u0131z, t\u0131klama oran\u0131, kat\u0131l\u0131m oran\u0131, hemen \u00e7\u0131kma oran\u0131 vb. gibi her t\u00fcrl\u00fc analitik olabilir. Kampanyalar\u0131n\u0131zdaki anahtar performans g\u00f6stergeleri pazarlama faaliyetlerine g\u00f6re de\u011fi\u015fiklik g\u00f6sterir.<\/p>\n

2. EBM<\/h4>\n

Bu, bir m\u00fc\u015fteriyi edinmenin ne kadara mal olaca\u011f\u0131n\u0131 belirlemek i\u00e7in kullan\u0131lan bir \u00f6l\u00e7\u00fcmd\u00fcr. Bunu, kampanyan\u0131z\u0131n toplam maliyetini d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131na b\u00f6lerek hesaplayabilirsiniz. Bu metrik \u00f6nemlidir, \u00e7\u00fcnk\u00fc asl\u0131nda d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na ne kadar harcama yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Bu maliyet \u00e7ok y\u00fcksekse, pazarlama kampanyan\u0131z\u0131 yeniden d\u00fczenlemeyi d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n

3. Benzer Kitleler<\/h4>\n

Benzer kitleler, e-posta listeleri kullan\u0131larak olu\u015fturulmu\u015ftur. Bu, sahip olduklar\u0131n\u0131za daha benzer kullan\u0131c\u0131lar\u0131 hedeflemenin bir yoludur. E-posta listenizi Facebook reklam kampanyan\u0131za y\u00fckleyebilirsiniz; bu e-postalar\u0131 al\u0131r ve hedeflemek i\u00e7in benzer kullan\u0131c\u0131lar\u0131 bulur. Mevcut m\u00fc\u015fterilere reklam vermek istemiyorsan\u0131z y\u00fckledi\u011finiz e-postalar\u0131 hari\u00e7 tutabilirsiniz. Benzer kitlelerle, mevcut m\u00fc\u015fterilerinize benzeyen yeni m\u00fc\u015fterilere kolayca ula\u015fabilirsiniz.<\/p>\n

4. A\/B Landing Testi<\/h4>\n

Herhangi bir t\u00fcr reklam yay\u0131nlarken, test uygulamak en iyisidir. Bu, hangisinin en iyi performans\u0131 g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in yap\u0131lan bir testtir. A\/B testi, hangi reklamc\u0131lar\u0131n daha \u00e7ok be\u011fendi\u011fini g\u00f6stererek izleyicilerinizi daha iyi hedeflemenize yard\u0131mc\u0131 olur. Bunun sonucunda en iyi performans g\u00f6steren ve potansiyel m\u00fc\u015fterileri bulman\u0131za yard\u0131mc\u0131 olacak reklam\u0131 bulmu\u015f olacaks\u0131n\u0131z.<\/p>\n

5. TO – T\u0131klama Oran\u0131<\/h4>\n

Bir sosyal medya reklam kampanyas\u0131 yay\u0131nlarken, t\u0131klama oran\u0131 kullan\u0131c\u0131lar taraf\u0131ndan bir reklam\u0131n ka\u00e7 kez t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

6. Remarketing – Yeniden pazarlama<\/h4>\n

Muhtemelen hemen hemen her g\u00fcn yeniden remarketing reklamlar\u0131 g\u00f6r\u00fcyoruz. Online al\u0131\u015fveri\u015f yap\u0131yorsan\u0131z ve bir \u00e7ift ayakkab\u0131y\u0131 internette almak i\u00e7in geziniyorsan\u0131z, bu ayakkab\u0131 muhtemelen ziyaret etti\u011finiz ba\u015fka bir web sitesinde tekrar g\u00f6r\u00fcnecektir. Yeniden pazarlama, sitenize geri al\u0131m yapmayan m\u00fc\u015fterileri elde etmek i\u00e7in kullan\u0131lan bir taktiktir.<\/p>\n

7. Alaka D\u00fczeyi ve Kalite Puan\u0131<\/h4>\n

Facebook’ta kampanyalar yay\u0131nlarken, reklam\u0131n\u0131z i\u00e7in bir alaka d\u00fczeyi puan\u0131 alacak ve reklamlar\u0131n\u0131za kopyalayacaks\u0131n\u0131z. Bu puan, reklamlar\u0131n\u0131z\u0131n her birine Facebook taraf\u0131ndan verilir. Reklam\u0131n\u0131z\u0131n ne kadar alakal\u0131 oldu\u011funa ve di\u011fer benzer reklamlarla nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131laca\u011f\u0131na karar vermeleri i\u00e7in bir yoldur.<\/p>\n

Google Ads’te ise, \u00fccretli arama reklamlar\u0131n\u0131z i\u00e7in size bir kalite puan\u0131 vererek ayn\u0131 \u015feyi yapar. Kalite puan\u0131n\u0131za bir\u00e7ok fakt\u00f6rle alakal\u0131d\u0131r ve zamanla y\u00fckseltilebilir.<\/p>\n

8. DA – Domain Authority<\/h4>\n

Bu, bir pazarlama analiti\u011fi \u015firketi olan Moz taraf\u0131ndan web sitelerine atanan 1-100 aras\u0131nda bir say\u0131d\u0131r. Etki Alan\u0131 Otoriteniz ne kadar y\u00fcksekse, web siteniz o kadar g\u00fc\u00e7l\u00fc ve s\u0131ralama \u015fans\u0131n\u0131z da o kadar y\u00fcksek olur. Anahtar kelime ara\u015ft\u0131rmas\u0131 yaparken, alan ad\u0131 otoritesi, halihaz\u0131rda s\u0131ralanan \u015firketlerle rekabet edip edemeyece\u011finizi belirlemenize yard\u0131mc\u0131 olacak bir \u00f6l\u00e7\u00fcmd\u00fcr.<\/p>\n

9. Bounce Rate – Hemen \u00c7\u0131kma Oran\u0131<\/h4>\n

Arama motoru pazarlamas\u0131 a\u00e7\u0131s\u0131ndan hemen \u00e7\u0131kma oran\u0131, bir kullan\u0131c\u0131n\u0131n sitenize gelmesi ve yaln\u0131zca bir sayfay\u0131 g\u00f6r\u00fcnt\u00fclemesidir. Google Analytics, web siteniz i\u00e7in hemen \u00e7\u0131kma oran\u0131n\u0131 g\u00f6sterir. Bu say\u0131 y\u00fcksekse, baz\u0131 ayarlamalar yapman\u0131z gerekecektir. Bir kullan\u0131c\u0131 ne kadar \u00e7ok sayfa g\u00f6r\u00fcnt\u00fclerse ve sitenizde ne kadar fazla zaman harcarsa, arama s\u0131ralamas\u0131nda daha fazla yer kazanma \u015fans\u0131n\u0131z o kadar y\u00fcksek olur.<\/p>\n

Plaza Cubes Avantajl\u0131 Haz\u0131r Ofis<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Bilmeniz Gereken Dijital Pazarlama Terimleri Bilmeniz Gereken Dijital Pazarlama Terimleri yaz\u0131m\u0131z\u0131 sonuna kadar okumal\u0131s\u0131n\u0131z! \u00c7\u00fcnk\u00fc dijital d\u00fcnya, TBM (t\u0131klama […]<\/p>\n","protected":false},"author":1,"featured_media":38018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[46,44,42,47],"class_list":["post-38017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi","tag-dijital-pazarlama","tag-is-dunyasi","tag-plaza-cubes","tag-sosyal-medya"],"yoast_head":"\nBilmeniz Gereken Dijital Pazarlama Terimleri - 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